Brand Standards
Video
Our video content is a storytelling medium that brings our engineering projects to life. Our videos capture the essence of our company: Real people providing real solutions so that everyone can live in safe, sustainable, and beautiful communities.
Our footage draws inspiration directly from the job sites that reflect our expertise and passion. We want to showcase the beauty of engineering in motion, capturing both the subject matter and the vibrant energy of our work.
The composition and pacing of our videos should reflect the real solutions we provide to communities across the country. Frame shots to highlight natural and engineered elements, and use movement to convey the impact of our projects. Look to capture the rhythms and flows you’d find on a work site, from the steady progress of construction to the fluid motion of water systems.
Intro
Outro
Lower-thirds
Our videos not only showcase our projects but also tell the story of the safe, sustainable, and beautiful communities we’re helping to build. They serve as a moving testament to our role in shaping the world around us, one project at a time, bringing to life the positive change we create through the work we do.
Photography
Our photography is more than just documentation—it’s a storytelling tool that brings our engineering projects to life. Our brand photography captures the essence of our work, the environments we transform, and the
communities we serve.
Our images draw inspiration directly from the job sites that reflect our expertise and passion. We want to showcase the beauty of engineering in both subject and color.
The composition of our photographs should be emblematic of the real solutions we provide to communities across the country. Frame shots to highlight the intersection of natural and engineered. Look to capture bright colors you’d find on a work site or those presented to you by the environment. Compose your photographs so viewers can easily identify that engineering work is underway or has been completed.
By focusing on the environments in which we work, our brand photography not only showcases our projects but also tells the story of the safe, sustainable and beautiful communities we’re helping to build. It’s a visual testament to our role in shaping the world around us, one project at a time.
